Design Inspiration

Design Inspiration

My client liked the colors and the pattern on the floor. I kept this in mind throughout the entire design process.

More Design Inspiration

More Design Inspiration

The colors and the circular patterns were the inspiration from this photo.

Design Inspiration

Design Inspiration

My client liked the colors and the pattern on the floor. I kept this in mind throughout the entire design process.

More Design Inspiration

More Design Inspiration

The colors and the circular patterns were the inspiration from this photo.

CLIENT:

FreeStyle Yogurt & The Dogg Haus

LOGO
PROJECTS:
FSY-logo-794px.jpg

Identity  ~   Illustration  ~  Print    

Website  ~  Packaging  ~  Retouching

 

DESCRIPTION:

This project was started with nothing but a few ideas and about 15 domain names. First, we chose a name, a tagline, a color palette, and then a logo and signage. Next came the yogurt bowl and napkin designs. Then we worked on every inch of the store interior focusing on "fun" & "warmth" since this was a Minnesota frozen yogurt store. We carefully coordinated the branding on EVERYTHING making sure it was cohesive. We sourced & collaborated on the wall color, wave decals, egyptian tile, surfboard tables with wave chairs and finally fun & funky lighting fixtures.

 

We created several print pieces for FreeStyle Yogurt - die-cut promo cards, 12' banners, posters, flyers & most recently menus for their partnering with Milwaukee based The Dogg Haus hot dog chain. 

 

FreeStyle Yogurt started with one store in 2011 and within 2 years the company expanded to 4 store locations. In 2012 Freestyle Yogurt was voted "Best of the Cites" for frozen yogurt, competing with such major chains like Yogurt Lab & Menchies. 

COLOR PALETTE
Color-Swatches-all-FSY.png
BOWL & NAPKIN DESIGN
Bowls & Napkins
Bowl Template
STOCK IMAGE + BOWL + PHOTOSHOP
INTERIOR DECOR  
Wave-chair-Tile-images.jpg
Ikea-lamps.jpg
Bowl-napkin-stock-oreo.jpg
ARCHITECT RENDERING  
Store Model from the Architect
The Final Store
Interior-1.jpg
Interior-3.jpg
FREESTYLE YOGURT FLAGSHIP STORE
SIGNAGE
STORE #2
The Sign Mock-up
Sign_edited.jpg
Neon Sign Debut
FreeStyle Yogurt Store #2
Sign 3 copy_edited.jpg
STORE #2
STORE #2
STORE #1 - NEON SIGN
STORE #3
PRINT WORK
DISCOUNT CARD - 2x3.5"
FSY-39-cent-discount-cards-2014.jpg
Leaf-Midway-2-sides.jpg
8.5 x 11 Promo Flyer
FSY-Table-Tent-2-2.jpg
PROMO CARD - 4X6"
PROMO FLYER - 8.5x11"
2-SIDED TABLE TENT
POSTERS
Posters-2-fav-on-brick.jpg
SLIDESHOW - STORE INTERIORS

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